DJ

"SIR SCRATCH" 

Name : Jonathan Herradura Alca

A.K.A : Sir Scratch

Nickname : Don Don

Age : Confidential... :-)

Zodiac Sign : Leo

Date of Birth : August 7...

Place of Birth : Calamba,Laguna

Height : 5'9"

Email : djsirscratch@yahoo.com

Foodz :chocolate, ice cream, pasta, corn, hot dog, steak, vegetable, salad, spicy chicken etc.

Drinkz : tequila, san mig light, orange juice, ice tea, mango juice.

Music : Hip Hop, Rhythm & Blues, Old School Rap, Reggae, Slow Jam.

Hobbies : Scratchin',Remixing,Editing,Chating,Surfing,Downloading,Watching Movies,Drinking.

 Artist :    2 Pac, Crooklyn Clan, Dmx, Jarule, Ashanti, LL Cool J, J-Lo, Missy Elliot, Eminem, Sean Paul, Beenie Man, Nelly, Dr.Dre, Snoop Doggy Dogg, P Diddy, Eve, Jay Z.Favorite.

Songs :    In da club, hey ma, still fly, beautiful, ma i don't love her, mesmerize, all i have, feel it boy, tell me (what's goin'on), could it be flava, c'mon baby, boy i need you, oh boy, gangsta lovin', down for you, feels good, goodas gal, how we roll, made u look, air force one, lose yourself, x gonna give it 2 ya.

“Home is where the future is.” This is how Jonathan Alca aka DJ SIR SCRATCH traced and describes his humble beginnings that transcended him to the top of the DJ ladder. 
 

As he fondly recalls, he together with his elder brother, James used to play on the cassette with a two-piece tape deck. As he alternately play-stops the tapes, he creates sound, not knowing that he is actually doing the art of segue-mixing and scratching and sometimes putting a song in its extended version through his personal editing. 
 

His creativity did not stop from there, as they managed to purchase a second-hand house-model turntable (with no pitch control, mind yah??!). 
 

How time flies…. Their family decided to put up a disco mobile aptly called JUDGE & MARTIAL. They roamed around servicing debuts, parties and some corporate functions in various hotels. They even had the chance to collaborate with some FM Radio Stations like MAGIC 89.9, RX 93.1 and the now defunct 89.1 DMZ Mobile Circuit. DJ SIR SCRATCH goes on air, doing his vinyl tricks and music mixing. Their disco mobile was the very first in introducing 3-turntable set-up during events. 

DJ SIR SCRATCH is happy to have achieved all these in a very brief period, yet, he doesn’t want to rest on his couch. Not yet. His dreams have become bigger, larger than life. 
 

CLUB RESIDENCIES: 

1995  HEARTBEAT MEGADISCO – Quezon City

1996  KISS CLUB – Hotel Riviera, South Korea

1998  ZESTY DANCE BAR – Sheraton Hotel, South Korea

2000  SWISS GRAND HOTEL -- South Korea

2002  MAZZO Dance Bar – Libis, Quezon City

2003  CLUVB 5 -- Milelong Compound Makati

2003  CLUB WHERELSE --Hotel Intercontinental,Makati

2003  DECADES Dance Bar -- Roces Avenue,Quezon City

But life is not as simple as DJ SIR SCRATCH thought it is. There are many things that come along way that will make us re-assess ourselves. We know what we want to achieve, we are focused, but other opportunities come along the way that we can’t pass up. 
 

One of these is the chance to compete in a national championships of DJs organized by the local franchise of world renowned DISCO MIX CLUB of UK. In 1993, he was part of a team who competed in the event. They ranked a measly sixth, but that doesn’t discouraged him from rejoining again. 
 

In 1999, after his club stint in South Korea. DJ SIR SCRATCH did a month long practice in time for the DMC competition, as he is very much determined to win the top prize and the privilege to travel to London. And the rest is history, DJ SIR SCRATCH successfully won the 1999 and 2000 DMC Philippine DJ Championships that earned him the No.5 spot in the World DJ Finals. 
 

This year, DJ SIR SCRATCH continues to rule the competition as he was recently adjudged as the DMC DJ Champion for 2002. As part of his commitment, he now promotes his music and vinyl scratching techniques while doing shows and big events for DMC. They’ve been on tour since the second quarter conquering key cities through out the country. 

“A good DJ is the ruler of the crowd, a pilot of the plane. If you go on a wrong direction, people will dump you out”.